About
I'm Asim Rana, a UX/UI designer based in New Delhi and a Computer Science Engineering student at Lovely Professional University. I design mobile products that start with research and end with interfaces that feel obvious.
My process runs through interviews and surveys, personas and journey maps, information architecture, wireframes, and high-fidelity UI in Figma - then usability testing to prove the decisions held up. Across my case studies that has meant measurable gains: task completion up 30% on Travoo, task success up 28% on Pawcket, clearer consent flows on MyPrefs Wallet.
An engineering background means I think in components, auto layout and variants, and I can hand off - or build - front-end UI in React without losing intent along the way.
Focus
Mobile Product Design, Design Systems, UX Research, Web Design.
Currently
Final-year B.Tech CSE at LPU, designing self-directed product case studies and open to UX/UI roles and internships.
Certified
Google UX Design Certificate
Skills & tools
UX & Research
- User Research
- User Interviews
- Personas
- Journey Mapping
- User Flows
- Information Architecture
- Empathy Mapping
- Heuristic Evaluation
- Competitive Analysis
- Design Thinking
- Wireflows
- User Stories
- Micro-Interactions
UI & Design
- UI Design
- Interaction Design
- Wireframing
- Prototyping (Lo-Fi & Hi-Fi)
- Responsive Design
- Mobile-First Design
- Design Systems
- UI Kits
- Visual Design
- Accessibility
- Component-Based Layouts
- Auto Layout
- Variants
Tools & Collaboration
- Figma
- Adobe XD
- FigJam
- React.js (UI Integration)
- Git
- GitHub
- Jira
- Notion
Education
Lovely Professional University
B.Tech, Computer Science Engineering
Phagwara, Punjab · Sep 2022 - 2026
Kendriya Vidyalaya
Intermediate
Kapurthala, Punjab · Apr 2021 - Jul 2022
Training & certification
Google UX Design Certificate
Google · Coursera · Jan 2025 - May 2025
- -200+ hours of coursework across research methods, interaction design, accessibility, and usability frameworks.
- -Delivered 6 comprehensive case studies using personas, journey mapping, and high-fidelity prototyping.
- -Improved prototype usability scores by 30% through iterative testing and design refinement.
MERN Stack Training
CipherSchools · Jun 2024 - Aug 2024
- -120+ hour practical program covering MongoDB, Express.js, React.js, and Node.js.
- -Built 5+ full-stack applications with authentication, REST APIs, and dynamic data handling.
- -Reduced load time and API response delay by 25-30% through frontend and backend optimisation.
Exploring a Career in User Experience Design
LinkedIn · Feb 2026 - Jun 2026
Contact