Product & UX/UI Designer
Available: full-time · freelance · intern
New Delhi, India

Asim Rana

Making digital products feel like a total no-brainer.

I turn “what am I supposed to do here?” into “yep, got it.”

Designing digital experiences that cut through complexity and make every interaction feel intentional and intuitive.

Focus

Product Design, Design Systems, UX Research, Web & Mobile

Selected workAbout & approachContact

Selected work

4 case studies

MyPrefs Wallet

Privacy-First Preference App

A privacy-first mobile app enabling users to store and selectively share personal preferences via QR-based interactions.

FigmaUI/UX Case Study
Nov 2025 - Mar 2026Case study

Travoo

Solo Travel App

A solo travel companion that streamlines trip planning, route tracking, and destination exploration in one place.

FigmaJiraUI/UX Case Study
Jul 2025 - Oct 2025Case study

Pawcket

Pet Care App

A pet care app bringing vet booking, health tracking, adoption, and shopping into a single calm experience.

FigmaNotionUI/UX Case Study
Apr 2025 - Jun 2025Case study

EchoGhost

Music Streaming App

A music streaming concept built around a ghostly, atmospheric aesthetic and mood-led discovery instead of a library-first layout.

FigmaJiraUI/UX Case Study
Nov 2024 - Mar 2025Case study

Also - illustration

Zen Machines

Geometric Illustration System

A geometric illustration system exploring calm, machine-like forms built from a strict grid and a limited palette.

View project on Behance
Zen Machines geometric illustration - Plate 1
Plate 01Behance
Zen Machines geometric illustration - Plate 2
Plate 02Behance

Skills & tools

UX & Research

  • User Research
  • User Interviews
  • Personas
  • Journey Mapping
  • User Flows
  • Information Architecture
  • Empathy Mapping
  • Heuristic Evaluation
  • Competitive Analysis
  • Design Thinking
  • Wireflows
  • User Stories
  • Micro-Interactions

UI & Design

  • UI Design
  • Interaction Design
  • Wireframing
  • Prototyping (Lo-Fi & Hi-Fi)
  • Responsive Design
  • Mobile-First Design
  • Design Systems
  • UI Kits
  • Visual Design
  • Accessibility
  • Component-Based Layouts
  • Auto Layout
  • Variants

Tools & Collaboration

  • Figma
  • Adobe XD
  • FigJam
  • React.js (UI Integration)
  • Git
  • GitHub
  • Jira
  • Notion

Education

Lovely Professional University

B.Tech, Computer Science Engineering

Phagwara, Punjab · Sep 2022 - July 2026

Kendriya Vidyalaya

Intermediate

Kapurthala, Punjab · Apr 2021 - Jul 2022

Training & certification

Google UX Design Certificate

Google · Coursera · Jan 2025 - May 2025

  • -200+ hours of coursework across research methods, interaction design, accessibility, and usability frameworks.
  • -Delivered 6 comprehensive case studies using personas, journey mapping, and high-fidelity prototyping.
  • -Improved prototype usability scores by 30% through iterative testing and design refinement.

MERN Stack Training

CipherSchools · Jun 2024 - Aug 2024

  • -120+ hour practical program covering MongoDB, Express.js, React.js, and Node.js.
  • -Built 5+ full-stack applications with authentication, REST APIs, and dynamic data handling.
  • -Reduced load time and API response delay by 25-30% through frontend and backend optimisation.

Exploring a Career in User Experience Design

LinkedIn · Feb 2026 - Jun 2026

Contact

Have a product that needs clearer thinking?

work.asimrana@gmail.comNew Delhi, India
BehanceDribbbleLinkedIn