EchoGhost

Highlights

• 01Designed a music streaming app centered on a ghostly, atmospheric aesthetic, focused on discovery and immersive listening rather than a standard library-first layout.
• 02Conducted 23 user interviews and surveys to understand pain points around music discovery, mood-based listening, and cluttered streaming UIs.
• 03Developed a distinct visual identity - dark theme, ghost motif, ambient transitions - to differentiate from mainstream players.
• 04Built out core flows for browse, play, and fade transitions, validated with usability testing showing a 21% improvement.